Who Is Michael?
Michael Shrivathsan is an expert in Product Management, Product Marketing and User Experience (UX) Design with a proven ability to bring industry-leading, winning high-tech products to market. He lives in Silicon Valley, USA and has successful experience spanning two decades in the high-tech industry.
Michael is an expert in Product Management and UI Design. He... contributed significantly in building our company's product management & UI teams and processes from the ground up...
I... highly recommend his expertise in all aspects of product management and UI design.”
HP Jin, Founder & CEO
TeleNav, Inc. (TeleNav is the #1 market leader in the high-growth "Mobile LBS Software" market)
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Deep in thought?!  Nah - just confused about the darn digital camera! |
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During his career Michael has worked for successful startups as well as large S&P-500 companies. He has a passion for defining, creating and launching commercially successful products - as well as all aspects of entrepreneurship.
He currently heads up Product Management and Marketing at an exciting Silicon Valley software startup which makes SaaS requirements management tools for product management & related teams. (How you might benefit from requirements management tools.)
Michael's Product Management, Product Marketing and UX Design experience and achievements include:
- Establishing and managing product management and/or product marketing teams and processes from the ground up at two software startups.
- Building and managing user experience (UX) design team and processes at one software startup.
- Defining, creating, launching and growing web-based software (SaaS) product into #1 position in its market - achieved >$20MM annual revenue within 3 years.
- Defining and executing product roadmap for mobile software (SaaS) product to achieve #1 position in its market - and growing revenue at a CAGR of 122% (huge!) over a 4 year period.
- Achieving >25% annual revenue growth for 3 consecutive years for a product line (revenue of more than $100MM) at a large S&P-500 high-tech company - via sound product management, product marketing, and strategic sales support.
- Shortening the length of sales cycle by 45% for an enterprise software product by creating targeted, focused product messaging and training the sales team on this messaging.
- Driving product roadmap and product strategy for products and product portfolios; managing product positioning and pricing throughout a product's lifecycle.
In his free time - he writes this blog, reads widely on software/web/business/entrepreneurship/investing, plays sports, geeks out with some amateur web programming, and of course, writes self-promotional web pages referring to himself in the third person!
Why This Blog?
I've seen good resources on the web for almost every discipline in the high tech industry - whether it be developers/engineers, testers, UI designers, project managers, marketing personnel or sales reps. However, I've found very few resources targeted specifically at product management & product marketing professionals.
I've also noticed that the skills required for successful high-tech product management & product marketing are generally not taught in academic curriculums, including MBA, Business and Engineering programs at most universities. Most product managers and product marketers learn on the job - usually under a lot of pressure but without a lot of accessible resources to learn and grow.
This blog is my small attempt at filling this void. If this blog helps one product manager or product marketer do his/her job better, then I would've achieved what I set out to!
DISCLAIMER: The views in this blog are mine and mine alone. They don't represent the views of anyone else - like friends, family, Jimmy (my ex-girlfriend's really cute pet Chihuahua), past employers or current employer. Not even the views of Eddie, the cable guy who hooked up my internet connection - which I sometimes use to write this blog. Just my views - Okay?!