Who Is Michael?
Michael Shrivathsan is an expert in Product Management and Product Marketing with a proven ability to bring industry-leading, winning high-tech products to market. He lives in Silicon Valley, USA and has successful experience spanning two decades in the high-tech industry.
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Deep in thought?!  Nah - just confused about the darn digital camera! |
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During his career Michael has worked for successful startups as well as large S&P-500 companies. He has a passion for defining, creating and launching commercially successful products - as well as all aspects of entrepreneurship.
He currently heads up Product Management and Marketing at an exciting Silicon Valley software startup.
Michael's Product Management and Product Marketing experience and achievements include:
- Establishing and managing product management and/or product marketing teams and processes from the ground up at two software startups.
- Building and managing user experience (UX) design team and processes at one software startup.
- Defining, creating, launching and growing web-based software (SaaS) product into #1 position in its market - achieved >$20MM annual revenue within 3 years.
- Defining and executing product roadmap for mobile software (SaaS) product to achieve #1 position in its market - and growing revenue at a CAGR of 122% (huge!) over a 4 year period.
- Achieving >25% annual revenue growth for 3 consecutive years for a product line (revenue of more than $100MM) at a large S&P-500 high-tech company - via sound product management, product marketing, and strategic sales support.
- Shortening the length of sales cycle by 45% for an enterprise software product by creating targeted, focused product messaging and training the sales team on this messaging.
- Driving product roadmap and product strategy for products and product portfolios; managing product positioning and pricing throughout a product's lifecycle.
In his free time - he writes this blog, reads widely on software/web/business/entrepreneurship/investing, plays sports, geeks out with some amateur web programming, and of course, writes self-promotional web pages referring to himself in the third person!
Why This Blog?
I've seen good resources on the web for almost every discipline in the high tech industry - whether it be developers/engineers, testers, UI designers, project managers, marketing personnel or sales reps. However, I've found very few resources targeted specifically at product management & product marketing professionals.
I've also noticed that the skills required for successful high-tech product management & product marketing are generally not taught in academic curriculums, including MBA, Business and Engineering programs at most universities. Most product managers and product marketers learn on the job - usually under a lot of pressure but without a lot of accessible resources to learn and grow.
This blog is my small attempt at filling this void. If this blog helps one product manager or product marketer do his/her job better, then I would've achieved what I set out to!
DISCLAIMER: The views in this blog are mine and mine alone. They don't represent the views of anyone else - like friends, family, Jimmy (my ex-girlfriend's really cute pet Chihuahua), past employers or current employer. Not even the views of Eddie, the cable guy who hooked up my internet connection - which I sometimes use to write this blog. Just my views - Okay?!